The role of organizational language in gaining legitimacy from the perspective of new institutional theory
Küçük Resim Yok
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Cambridge Univ Press
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This research addresses the role of organizational language in the establishment of legitimacy from the perspective of New Institutional Theory. Several conceptual and methodical contributions have been made. First, by pairing cultural-cognitive legitimacy with phenomenological institutionalism and socio-political legitimacy with social organizational institutionalism, we have proposed a new way of classifying legitimacy. Second, we made connections between language strategies of organizations and cultural-cognitive and socio-political legitimacy. Finally, by re-categorizing language strategies aimed at legitimacy, we have provided a framework that is applicable in studying the relationship between different language strategies and legitimacy. Using this framework, we conducted an empirical study in which we analyzed the press releases of five major Turkish business groups. It was found that their language strategies were generally similar and mostly aimed at socio-political legitimacy.
Açıklama
Anahtar Kelimeler
Institutionalism, new institutional theory, organizational language, organizational legitimacy, Turkish business groups, Discursive Legitimation, Communication, Discourse, Entrepreneurship, Strategies, Management, Categories, Identity, Culture, Fiction
