Rethinking customer analytics: The impact of artificial intelligence

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dc.authoridDogan, Onur/0000-0003-3543-4012
dc.authoridPisirgen, Ali/0000-0001-7257-2938
dc.authorwosidDogan, Onur/HPC-1959-2023
dc.contributor.authorPişirgen, Ali
dc.contributor.authorHızıroğlu, Abdulkadir
dc.contributor.authorDoğan, Onur
dc.date.accessioned2023-03-22T19:47:17Z
dc.date.available2023-03-22T19:47:17Z
dc.date.issued2022
dc.departmentBelirleneceken_US
dc.description4th International Conference on Intelligent and Fuzzy Systems (INFUS) -- JUL 19-21, 2022 -- Bornova, TURKEYen_US
dc.description.abstractWith the triggering effect of Covid-19 pandemic, the role of digitalization has become a strategic target and expedited the digital transformation process. World's direction to the digital future has therefore shaped the use of new-age technologies, such as internet of things, artificial intelligence (AI), machine learning and blockchain. In response to this evolvement of new-age technologies, a noticeable shift from data-driven analysis to technology-oriented applications has occurred, particularly addressing the significance of analytics and AI. These rapid advancements of AI applications influence the use of customer analytics whilst enhancing the importance both for the general understanding and individual behavior of customers, within the scope of customer analytics. Considering the embeddedness of these technologies on practical applications, this study acknowledges the high-impact role and power of AI. In this regard, the study concentrates AI applications from the perspectives of customer analytics. Furthermore, the task of AI, the level of intelligence of AI applications and how the information from customer analytics is obtained and exploited by these applications are discussed. Focusing on the practical case applications, the study suggests a taxonomical structure of AI and customer analytics.en_US
dc.identifier.doi10.1007/978-3-031-09173-5_95
dc.identifier.endpage838en_US
dc.identifier.isbn978-3-031-09173-5
dc.identifier.isbn978-3-031-09172-8
dc.identifier.issn2367-3370
dc.identifier.issn2367-3389
dc.identifier.scopus2-s2.0-85135023193en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage831en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-031-09173-5_95
dc.identifier.urihttps://hdl.handle.net/20.500.14034/587
dc.identifier.volume504en_US
dc.identifier.wosWOS:000889380800095en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishing Agen_US
dc.relation.journalIntelligent And Fuzzy Systems: Digital Acceleration And The New Normal, Infus 2022, Vol 1en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectNew-age technologiesen_US
dc.subjectArtificial intelligenceen_US
dc.subjectCustomer analyticsen_US
dc.subjectReal-life casesen_US
dc.subjectManagementen_US
dc.subjectAien_US
dc.titleRethinking customer analytics: The impact of artificial intelligenceen_US
dc.typeConference Objecten_US

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