Rethinking customer analytics: The impact of artificial intelligence
Küçük Resim Yok
Tarih
2022
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing Ag
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
With the triggering effect of Covid-19 pandemic, the role of digitalization has become a strategic target and expedited the digital transformation process. World's direction to the digital future has therefore shaped the use of new-age technologies, such as internet of things, artificial intelligence (AI), machine learning and blockchain. In response to this evolvement of new-age technologies, a noticeable shift from data-driven analysis to technology-oriented applications has occurred, particularly addressing the significance of analytics and AI. These rapid advancements of AI applications influence the use of customer analytics whilst enhancing the importance both for the general understanding and individual behavior of customers, within the scope of customer analytics. Considering the embeddedness of these technologies on practical applications, this study acknowledges the high-impact role and power of AI. In this regard, the study concentrates AI applications from the perspectives of customer analytics. Furthermore, the task of AI, the level of intelligence of AI applications and how the information from customer analytics is obtained and exploited by these applications are discussed. Focusing on the practical case applications, the study suggests a taxonomical structure of AI and customer analytics.
Açıklama
4th International Conference on Intelligent and Fuzzy Systems (INFUS) -- JUL 19-21, 2022 -- Bornova, TURKEY
Anahtar Kelimeler
New-age technologies, Artificial intelligence, Customer analytics, Real-life cases, Management, Ai
