The influence of human crowding and store messiness on consumer purchase intention- the role of contamination and scarcity perceptions

Basit Öğe Kaydı
dc.contributor.authorGupta, Shipra
dc.contributor.authorCoskun, Merve
dc.date.accessioned2023-03-22T19:47:38Z
dc.date.available2023-03-22T19:47:38Z
dc.date.issued2021
dc.departmentBelirleneceken_US
dc.description.abstractThe current research explores how store environmental cues - human crowding and store messiness influence consumer purchase intention across two product type (ingestible and non-ingestible). Importantly, the research also examines the mediating role of contamination perception on these effects. Specifically, for ingested products (e.g., eggs), crowded and messy store environments signal contamination and lead to decrease in purchase intention. However, for non-ingested products (e.g., dishwashing liquid), contamination inferences are observed for store messiness but not for human crowding. Further, role of perceived scarcity is examined which suggests that in ingestible product category perception of scarcity can mitigate the negative effect of contamination on purchase intention.en_US
dc.identifier.doi10.1016/j.jretconser.2021.102511
dc.identifier.issn0969-6989
dc.identifier.issn1873-1384
dc.identifier.urihttps://doi.org/10.1016/j.jretconser.2021.102511
dc.identifier.urihttps://hdl.handle.net/20.500.14034/805
dc.identifier.volume61en_US
dc.identifier.wosWOS:000663533200022en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherElsevier Sci Ltden_US
dc.relation.journalJournal Of Retailing And Consumer Servicesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectStore environmenten_US
dc.subjectHuman crowdingen_US
dc.subjectStore messinessen_US
dc.subjectPurchase intentionen_US
dc.subjectContaminationen_US
dc.subjectPerceived scarcityen_US
dc.subjectCOVID-19en_US
dc.subjectRetail Densityen_US
dc.subjectShopping Satisfactionen_US
dc.subjectGone Tomorrowen_US
dc.subjectContagionen_US
dc.subjectImpacten_US
dc.subjectCuesen_US
dc.subjectCategorizationen_US
dc.subjectAvoidanceen_US
dc.subjectCreationen_US
dc.subjectQuantityen_US
dc.titleThe influence of human crowding and store messiness on consumer purchase intention- the role of contamination and scarcity perceptionsen_US
dc.typeArticleen_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu