The influence of human crowding and store messiness on consumer purchase intention- the role of contamination and scarcity perceptions
Küçük Resim Yok
Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Sci Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The current research explores how store environmental cues - human crowding and store messiness influence consumer purchase intention across two product type (ingestible and non-ingestible). Importantly, the research also examines the mediating role of contamination perception on these effects. Specifically, for ingested products (e.g., eggs), crowded and messy store environments signal contamination and lead to decrease in purchase intention. However, for non-ingested products (e.g., dishwashing liquid), contamination inferences are observed for store messiness but not for human crowding. Further, role of perceived scarcity is examined which suggests that in ingestible product category perception of scarcity can mitigate the negative effect of contamination on purchase intention.
Açıklama
Anahtar Kelimeler
Store environment, Human crowding, Store messiness, Purchase intention, Contamination, Perceived scarcity, COVID-19, Retail Density, Shopping Satisfaction, Gone Tomorrow, Contagion, Impact, Cues, Categorization, Avoidance, Creation, Quantity
