BSC-Based Digital Transformation Strategy Selection and Sensitivity Analysis

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dc.contributor.authorOner, Mahir
dc.contributor.authorCebeci, Ufuk
dc.contributor.authorDogan, Onur
dc.date.accessioned2024-03-09T18:48:47Z
dc.date.available2024-03-09T18:48:47Z
dc.date.issued2024
dc.departmentİzmir Bakırçay Üniversitesien_US
dc.description.abstractIn today's digital age, businesses are tasked with adapting to rapidly advancing technology. This transformation is far from simple, with many companies facing difficulties navigating new technological trends. This paper highlights a key segment of a comprehensive strategic model developed to address this challenge. The model integrates various planning and decision-making tools, such as the Balanced Scorecard (BSC), Objectives and Key Results (OKR), SWOT analysis, TOWS, and the Spherical Fuzzy Analytic Hierarchy Process (SFAHP). Integrating these tools in the proposed model provides businesses with a well-rounded pathway to manage digital transformation. The model considers human elements, uncertainty management, needs prioritization, and flexibility, aiming to find the optimal balance between theory and practical applications in real-world business scenarios. This particular study delves into the use of SFAHP, specifically addressing the challenge of effectively selecting the most suitable strategy among various options. This approach not only brings a new perspective to digital transformation but also highlights the importance of choosing the right strategy. This choice is crucial for the overall adaptation of businesses. It shows how carefully applying the SFAHP method is key. Combining this with a successful digital transformation strategy is essential. Together, they provide practical and efficient solutions for businesses in a fast-changing technological environment.en_US
dc.identifier.doi10.3390/math12020225
dc.identifier.issn2227-7390
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85183200951en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.urihttps://doi.org/10.3390/math12020225
dc.identifier.urihttps://hdl.handle.net/20.500.14034/1476
dc.identifier.volume12en_US
dc.identifier.wosWOS:001151311700001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherMdpien_US
dc.relation.ispartofMathematicsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectFuzzy Ahp; Spherical Fuzzy Sets; Decision Making; Sensitivity Analysis; Balanced Scorecarden_US
dc.titleBSC-Based Digital Transformation Strategy Selection and Sensitivity Analysisen_US
dc.typeArticleen_US

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