Kiyaslio: a gamified mobile crowdsourcing application for tracking price dispersion in the grocery retail market

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dc.authoridPeker, Serhat/0000-0002-6876-3982
dc.authoridMacakoglu, Sevval Seray/0000-0003-3166-4611
dc.authorwosidPeker, Serhat/A-9677-2016
dc.contributor.authorMacakoğlu, Şevval Seray
dc.contributor.authorÇınar, Burcu Alakuş
dc.contributor.authorPeker, Serhat
dc.date.accessioned2023-03-22T19:47:31Z
dc.date.available2023-03-22T19:47:31Z
dc.date.issued2022
dc.departmentBelirleneceken_US
dc.description.abstractPurpose In the recent years, the rapid growth of the grocery retailing industry has created a great heterogeneity in prices across sellers in the market. Online price comparison agents which are key mechanisms to solve this problem by providing prices from different sellers. However, there are many sellers in the grocery industry do not offer online service, and so it is impossible to automatically retrieve price information from such grocery stores. In this manner, crowdsourcing can become an essential source of information by collecting current price data from shoppers. Therefore, this paper aims to propose Kiyaslio, a gamified mobile crowdsourcing application that provides price information of products from different grocery markets. Design/methodology/approach Kiyaslio has been developed through leveraging the power of crowdsourcing technology. Game elements have also been used to increase the willingness of users to contribute on price data entries. The proposed application is implemented using design science methodology, and it has been evaluated through usability testing by two well-known techniques which are the system usability scale and the net promoter score. Findings The results of the usability tests indicate that participants find Kiyaslio as functional, useful and easy to use. These findings prove its applicability and user acceptability. Practical implications The proposed platform supports crowd sourced data collection and could be effectively used as a tool to support shoppers to easily access current market product prices. Originality/value This paper presents a mobile application platform for tracking current prices in the grocery retail market whose strength is based on the crowdsourcing concept and incorporation of game elements.en_US
dc.identifier.doi10.1108/IJWIS-09-2021-0089
dc.identifier.endpage75en_US
dc.identifier.issn1744-0084
dc.identifier.issn1744-0092
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85123385396en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage55en_US
dc.identifier.urihttps://doi.org/10.1108/IJWIS-09-2021-0089
dc.identifier.urihttps://hdl.handle.net/20.500.14034/746
dc.identifier.volume18en_US
dc.identifier.wosWOS:000751120400001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.journalInternational Journal Of Web Information Systemsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectMobile information systemsen_US
dc.subjectSoftware developmenten_US
dc.subjectData managementen_US
dc.subjectCrowdsourcingen_US
dc.subjectGamificationen_US
dc.subjectInterneten_US
dc.subjectSearchen_US
dc.subjectNumberen_US
dc.titleKiyaslio: a gamified mobile crowdsourcing application for tracking price dispersion in the grocery retail marketen_US
dc.typeArticleen_US

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