To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing

Basit Öğe Kaydı
dc.authoridWen, Yuan/0000-0002-9385-7147
dc.authorwosidcoskun, merve/IZQ-2258-2023
dc.authorwosidWen, Yuan/IQT-7694-2023
dc.contributor.authorWen, Yuan
dc.contributor.authorGupta, Shipra
dc.contributor.authorCoskun, Merve
dc.date.accessioned2024-03-09T18:48:34Z
dc.date.available2024-03-09T18:48:34Z
dc.date.issued2023
dc.departmentİzmir Bakırçay Üniversitesien_US
dc.description.abstractDuring the COVID-19 pandemic, much focus has been placed on the healthcare benefits of wearing face masks, yet some people resist wearing them. Though mask mandates may enhance face mask adoption in the short run, the effectiveness of such mandates, in the long run, remains questionable. Thus, understanding of psychological and sociological mechanisms behind wearing face masks becomes pertinent. This study by examining these underlying mechanisms, tends to answer two research questions: (1) How does regulatory focus impact one's behavior to wear face masks? (2) How does the impact of regulatory focus on this behavior vary under different cultural orientations? Drawing on the theory of regulatory fit, we found that people with a prevention focus will have fewer concerns about wearing face masks than people with a promotion focus. In addition, we also found that prevention-focused people who exhibited a cultural orientation with higher levels of collectivism, masculinity, power distance, and uncertainty avoidance had fewer concerns about face mask wearing perception and were more likely to wear face masks than did promotion-focused people with the same cultural orientation. The implications of these findings on the relevant literature and practice are also discussed.en_US
dc.identifier.doi10.1111/joca.12528
dc.identifier.endpage1351en_US
dc.identifier.issn0022-0078
dc.identifier.issn1745-6606
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-85158040735en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage1324en_US
dc.identifier.urihttps://doi.org/10.1111/joca.12528
dc.identifier.urihttps://hdl.handle.net/20.500.14034/1391
dc.identifier.volume57en_US
dc.identifier.wosWOS:000981373100001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofJournal of Consumer Affairsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCultural Orientation; Face Mask Wearing; Regulatory Fit; Regulatory Focusen_US
dc.titleTo wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearingen_US
dc.typeArticleen_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
1391.pdf
Boyut:
3.19 MB
Biçim:
Adobe Portable Document Format
İndir

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu