Factors Affecting Protection Motivations and the Role of Message Appeal: A Research in the Context of COVID-19

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dc.authoridDuzenli Ozturk, Seren/0000-0003-3630-173X
dc.authoridKuvvetli, Umit/0000-0002-9567-3675
dc.contributor.authorAsunakutlu, Tuncer
dc.contributor.authorAydin, Ali Emre
dc.contributor.authorKaranfil, Derya
dc.contributor.authorKuvvetli, Umit
dc.contributor.authorAydogan, Tahsin
dc.contributor.authorOzturk, Seren Duzenli
dc.contributor.authorYilmaz, Tugba
dc.date.accessioned2025-03-20T09:50:35Z
dc.date.available2025-03-20T09:50:35Z
dc.date.issued2023
dc.departmentİzmir Bakırçay Üniversitesi
dc.description.abstractThis study examines the effects of the communication contents designed in the context of COVID-19 on individuals' protection motivations and behaviors. It aims to understand the mechanism for increasing the protection motivation of individuals and to develop communication processes that will activate this mechanism, based on the importance of individual measures in avoiding the negative consequences of COVID-19. The research carried out for this purpose consists of two separate studies. The first study examined motivational factors affecting individuals' intention to protect through an online questionnaire. The second study carried out laboratory experiments by making use of the between-groups experimental design, and the effect of messages containing fear and rational appeals on the motivation of protection was measured. The findings reveal that perceived severity, self-efficacy, and external response efficacy are positively related to the intention to protect. Additionally, fear appeal has a stronger effect on perceived severity than rational appeal. In the light of findings, suggestions have been developed to make the communication processes related to combating public health problems more effective. In this respect, the results of the study can guide strategies to increase the protection motivation of individuals. In this context, the results are considered important for the health of both individuals and society.
dc.identifier.doi10.17829/turcom1308978
dc.identifier.endpageE73
dc.identifier.issn2630-6220
dc.identifier.issue43
dc.identifier.scopusqualityN/A
dc.identifier.startpageE45
dc.identifier.urihttps://doi.org/10.17829/turcom1308978
dc.identifier.urihttps://hdl.handle.net/20.500.14034/2266
dc.identifier.wosWOS:001175768400003
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isotr
dc.publisherMarmara Univ, Fac Communication
dc.relation.ispartofTurkiye Iletisim Arastirmalari Dergisi-Turkish Review of Communication Studies
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20250319
dc.subjectProtection Motivation Theory
dc.subjectFear Appeal
dc.subjectRational Appeal
dc.subjectCOVID-19
dc.subjectExperimental Design
dc.titleFactors Affecting Protection Motivations and the Role of Message Appeal: A Research in the Context of COVID-19
dc.typeArticle

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