An In-Depth Case Study of Volkswagen's AI Integration
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Tarih
2024
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
CEUR-WS
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
As Artificial Intelligence (AI) technologies have become increasingly integral to business operations and many firms aspire to generate business value with that, understanding the factors that facilitate or hinder successful implementation is crucial for organizations across industries. Using Volkswagen Group (VW) as a case study, the goal of this study is to comprehensively examine the AI implementations in a holistic manner, including enablers and inhibitors, utilization in terms of automation and augmentation, process-level impacts, and broader firm-level outcomes. This work not only contributes to the understanding of AI adoption within a major automotive player, but also serves as a resource for organizations by navigating through the complexities of AI implementation, offering practical insights and lessons learned from the case. © 2023 Copyright for this paper by its authors.
Açıklama
Joint of 16th International Baltic Conference on Digital Business and Intelligent Systems Conference Forum and Doctoral Consortium, Baltic-DB and IS-Forum-DC 2024 -- 30 June 2024 through 3 July 2024 -- Vilnius -- 199956
Anahtar Kelimeler
Artificial intelligence, automotive industry, business value