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Öğe Factors Affecting Protection Motivations and the Role of Message Appeal: A Research in the Context of COVID-19(Marmara Univ, Fac Communication, 2023) Asunakutlu, Tuncer; Aydin, Ali Emre; Karanfil, Derya; Kuvvetli, Umit; Aydogan, Tahsin; Ozturk, Seren Duzenli; Yilmaz, TugbaThis study examines the effects of the communication contents designed in the context of COVID-19 on individuals' protection motivations and behaviors. It aims to understand the mechanism for increasing the protection motivation of individuals and to develop communication processes that will activate this mechanism, based on the importance of individual measures in avoiding the negative consequences of COVID-19. The research carried out for this purpose consists of two separate studies. The first study examined motivational factors affecting individuals' intention to protect through an online questionnaire. The second study carried out laboratory experiments by making use of the between-groups experimental design, and the effect of messages containing fear and rational appeals on the motivation of protection was measured. The findings reveal that perceived severity, self-efficacy, and external response efficacy are positively related to the intention to protect. Additionally, fear appeal has a stronger effect on perceived severity than rational appeal. In the light of findings, suggestions have been developed to make the communication processes related to combating public health problems more effective. In this respect, the results of the study can guide strategies to increase the protection motivation of individuals. In this context, the results are considered important for the health of both individuals and society.Öğe Health Protection And Improvement Sensitivity For Covid-19 Pandemic: Turkey's Case(Routledge Journals, Taylor & Francis Ltd, 2024) Ergin, Eda; Sezer, Hale; Cinar, Derya; Ozturk, Seren DuzenliThis descriptive study was aimed at identifying the anxiety levels of Turkish people in the first three months of the pandemic, the coping methods they use to control this anxiety, and their knowledge and behavior about protection and prevention against COVID-19. The data were collected from 571 individuals. Of the individuals, 84.6% had anxiety. The anxiety levels of those who kept working during the pandemic were significantly higher than were the anxiety levels of those who did not (p < .05). The participants experienced a moderate level of anxiety, and they mostly used relaxation techniques, music therapy, and prayer/worship to cope with anxiety. The knowledge level of the individuals about COVID-19 was moderate.