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    Factors Affecting Protection Motivations and the Role of Message Appeal: A Research in the Context of COVID-19
    (Marmara Univ, Fac Communication, 2023) Asunakutlu, Tuncer; Aydin, Ali Emre; Karanfil, Derya; Kuvvetli, Umit; Aydogan, Tahsin; Ozturk, Seren Duzenli; Yilmaz, Tugba
    This study examines the effects of the communication contents designed in the context of COVID-19 on individuals' protection motivations and behaviors. It aims to understand the mechanism for increasing the protection motivation of individuals and to develop communication processes that will activate this mechanism, based on the importance of individual measures in avoiding the negative consequences of COVID-19. The research carried out for this purpose consists of two separate studies. The first study examined motivational factors affecting individuals' intention to protect through an online questionnaire. The second study carried out laboratory experiments by making use of the between-groups experimental design, and the effect of messages containing fear and rational appeals on the motivation of protection was measured. The findings reveal that perceived severity, self-efficacy, and external response efficacy are positively related to the intention to protect. Additionally, fear appeal has a stronger effect on perceived severity than rational appeal. In the light of findings, suggestions have been developed to make the communication processes related to combating public health problems more effective. In this respect, the results of the study can guide strategies to increase the protection motivation of individuals. In this context, the results are considered important for the health of both individuals and society.
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    The Role of Digital Transformation for SMEs During a Health Crisis: Lessons Learnt from Covid-19 Epidemic
    (CEUR-WS, 2024) Hiziroglu, Ourania Areta; Aydin, Ali Emre; Van Isacker, Karel; Milis, George; Sirashki, Hristo; Tsoris, Panayiotis
    The global outbreak of COVID-19 posed significant challenges for small and medium-sized enterprises (SMEs) across the globe, compelling them to swiftly adapt to ensure business continuity and resilience. Considering this issue, this research investigates the role of digital transformation in enabling small and medium-sized enterprises (SMEs) to navigate the challenges posed by the COVID-19 pandemic and maintain business continuity. Through a qualitative study involving 50 case studies of SMEs, primarily micro-enterprises, from Bulgaria, Belgium, Cyprus, Greece, and Turkey, the findings reveal that digital transformation strategies such as increased ICT usage, new distribution channels, remote work implementation, and product diversification were crucial for SME resilience during the crisis. The study highlights the significance of digital transformation in crisis management and provides practical recommendations for SMEs and policymakers to enhance crisis preparedness through continuous digital transformation efforts. © 2023 Copyright for this paper by its authors.